Industry

Auto Retail

Services

UX Strategy, UI Design

Year

2023

NextGen Automotive

Main Project Image
Main Project Image
Main Project Image

Streamlined dealer platform

Opportunity

NextGen is a website platform for automotive dealerships, offering a range of templates designed to provide a superior user experience compared to competitors. The platform aims to help dealerships onboard quickly, boost customer engagement, and ultimately drive revenue. AI-powered features were explored to enhance personalization and streamline dealer workflows.

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Large Project Gallery Image #1
Large Project Gallery Image #1
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Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
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Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

Solution

The UX phase focused on understanding dealership needs and designing a scalable, data-driven solution: • Workshops & user research — gathered insights from dealerships to inform the design of a unique content management system (CMS) for managing inventory, promotions, and incentives. •Designed workflows to help dealers push promotions and incentives effectively. • Created concept designs for the Garage feature to centralize offers and enhance user engagement. • Explored AI applications to personalize user experiences and improve dealer decision-making.

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Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

Results

• Project concluded after the initial UX phase and design concept development. • Delivered design concepts and workflows ready for future development and implementation.