100% organic. Human-centered design.
Opportunity
One Planet Life (OPL) was founded to empower individuals to make meaningful contributions to collective carbon reduction through small daily goals and challenges. With environmental consciousness as its core ethos, OPL sought to leverage community engagement to drive measurable impacts toward a more sustainable future.
Solution
A cohesive mobile app experience was designed to engage users and encourage sustainable behaviors:
• Customizable user experience — allowing users to set goals, track progress, and tailor challenges to their commitment level.
• Joyful Changes system — the core product experience guiding users through their sustainability journey.
• Recommendation engine — powering hundreds of personalized combinations for goals and actions, encouraging ongoing engagement and progression.
• Unique visual identity — designed to reflect environmental values and enhance user engagement across the app.
