Industry

EdTech

Services

UX Strategy, UX/UI Design, Web Design

Year

2023-Ongoing

Summer Discovery

Main Project Image
Main Project Image
Main Project Image

Enhancing digital platforms for seamless user engagement

Opportunity

Summer Discovery, a leader in pre-college programs for over two decades, needed a digital ecosystem that matched the quality of its prestigious campus experiences. With 300+ courses across 15+ campuses, the team faced challenges managing content across channels while supporting diverse stakeholders — students, parents, instructors, and staff.

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Large Project Gallery Image #1
Large Project Gallery Image #1
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Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
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Project Gallery Image for 50% width of the screen #2
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Solution

A unified digital ecosystem was created to simplify the journey from discovery to enrollment: • Streamlined user journey — guiding parents and students through campus discovery, applications, tuition management, and arrival. • Dynamic campus pages — 20+ configurable pages showcasing unique program details, powered by an intuitive CMS for non-technical staff. • Robust My Account portal — enabling applications, course selection, and enrollment management.

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Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

Results

This project demonstrates how strategic UX and system integration can deliver both improved user experiences and measurable business outcomes. • 40.9% reduction in cost per lead from paid search • 19% increase in total lead volume year-over-year • 14% increase in submitted student applications • 56% more homepage engagement from active users Collaborators: Scotty Smith - CD, Luke Weiss - UX/UI, Sadhy Giraldo UX/UI