Millicom International Cellular, through its Tigo product suite, delivers mobile, broadband, cable TV, and financial services across nine Latin American countries. With diverse standalone applications like Mi Tienda and Home Activator, the digital experience was fragmented, inconsistent, and difficult to scale. Tigo sought to unify its backend and frontend systems, improve user functionality, and create a cohesive user experience that could elevate product quality, enhance customer satisfaction, and drive growth in competitive markets.